SCROLLTOLL

Your Doom Scrolling Feeds the Void.

The Void Feeds the World.

The app that turns your worst habit
into someone else's best day.

The Problem

We're All Addicts.

Nobody's doing anything about it.

2hrs 23min

Average daily social media time globally

$226B

Social media ad revenue (they profit from your addiction)

0

Apps that make your scrolling actually matter

Screen time apps use friction. We use consequences — fun ones.

The Solution

A Toll Booth for Your
Doom Scrolling.

Not a blocker. Not a timer. A toll — with teeth.

⚙️
01

SET YOUR LIMIT

Choose which apps to monitor and how long you're "allowed" to scroll.

📱
02

SCROLL INTO THE VOID

Use your phone normally. We monitor in the background via Apple Screen Time.

🛡️
03

THE TOLL APPEARS

Exceed your limit? A full-screen shield drops: FEED THE VOID or walk away.

💚
04

YOUR GUILT DOES GOOD

One tap donates to charity. Your doom scrolling just fed a child.

The Voice

Shame, Cloaked in Humor.

Not self-help. Self-awareness.

"DOOM SCROLLING DETECTED. THE VOID HUNGERS."

Shield notification

"Congratulations. You just doom scrolled for 47 minutes and fed a child. Hero."

Post-donation confirmation

"Not now, mortal."

Dismiss button (the walk of shame)

The goal isn't to make people feel bad. It's to make the habit visible — so they can change it. Like a casino showing the clock. Except we're on your side.

Market Opportunity

Proven Demand. Untapped Model.

Digital wellness market: $2.1B by 2027  |  Charitable giving via apps: $4.1B annually

OPAL (THE BENCHMARK)

ARR$10.3M
Monthly Revenue$400K
Downloads/Month200K
Employees66
Time to $10M ARR~2 years
ModelSubscription only

SCROLLTOLL (THE OPPORTUNITY)

Subscription + donation platform fee
7% platform fee charged on top of each donation
B2B corporate wellness licensing
Sponsored charity placements
Social/viral sharing mechanics
Brand partnerships & campaigns
Revenue Model

Multiple Revenue Streams.
Not Just One Trick.

💰

PLATFORM FEE (7%)

100% of the $2 donation goes to charity. ScrollToll charges a separate $0.14 platform fee on top (plus processing costs).

DAY 1
👑

PREMIUM ($4.99/mo)

Multi-app monitoring, advanced analytics, custom themes, enhanced leaderboard features, tax receipts.

MONTH 3
🏢

B2B WELLNESS

$5-10/employee/month. Corporate digital wellness with ESG reporting.

MONTH 6
📣

SPONSORED CAUSES

Nonprofits pay for featured placement in the donation shield. $500-5K/month.

MONTH 6
The Growth Engine

Shame Is the Feature.

The leaderboard is why people share. Sharing is how we grow.

🏆 HALL OF DOOM

D2
DarkScroller$76
👑
S1
SarahDoom$94
T3
TikTokTyrant$62
4ReelAddict
$48
5You
$24

Podium Top 3

Visual podium with profile rings, rank badges, and crown for #1. The kind of thing people screenshot.

Rank Titles

Every user earns a title: VOID CHAMPION, CHAOS AGENT, DOOM DEALER, SCROLL NOVICE. Titles change weekly.

Share Cards

One-tap Instagram Stories card showing your rank, donation total, and top 5. Built to go viral.

Friend Leaderboards

Private invite-code leaderboards. Challenge friends directly. Social pressure drives retention.

📢 BUILT-IN VIRAL LOOPS

Share Cards

Auto-generated rank cards sized for Instagram Stories

Friend Challenges

"I bet I can scroll less than you this week"

Doom Awards

Monthly titles: Most Improved, Biggest Donor, Lost Cause

Beyond Donations

The Toll Can Be Anything.

Donations Are Just the Start.

CHARITY DONATION

CORE

The core toll. One tap, money goes to a real nonprofit. Guilt becomes impact.

SWEAR JAR

V2

Set a dollar amount. Every time you exceed your limit, it goes into a pot. Cash out or donate monthly.

SOCIAL SHAME

V2

Auto-post your scroll time to social. "I just spent 2 hours on TikTok. I'm not okay." (opt-in, obviously.)

FRIEND TAX

V3

Your doom scrolling buys your friend a coffee via Venmo. They'll definitely tell you about it.

ACCOUNTABILITY BUDDY

V3

Automated text to someone you trust: "Hey, Patrick just doom scrolled for 45 minutes straight."

CORPORATE WELLNESS

B2B

Teams compete. Lowest collective scroll time wins a team lunch. Worst team buys pizza.

Built & Ready

Not a Pitch. A Product.

TECH STACK

SwiftUI + MVVM architecture (iOS 16+)
Apple Screen Time API (FamilyControls + DeviceActivity)
Stripe (SetupIntents, off-session PaymentIntents)
Our Change Foundation API (charity disbursement)
Firebase Auth + Firestore + Cloud Functions (deployed)
OS-level shield (appears over any app, skip or pay)
Scroll Jar — tolls accumulate, donate when ready
Leaderboard with friend invites & social sharing

STATUS

Core app built & running on deviceDONE
Screen Time monitoring integratedDONE
Stripe payment flow workingDONE
Doom metal UI/UX completeDONE
Charity API integrated (Our Change Foundation)DONE
Firebase backend deployed (Cloud Functions live)DONE
Leaderboard & friend invite systemDONE
Scroll Jar accumulation & donation flowDONE
On-device QA testing (8 rounds completed)DONE
TestFlight betaDONE
App Store submissionIN PROGRESS
ScrollToll Troll

THE VOID
IS OPEN.

Your doom scrolling could feed a child, plant a tree, or provide clean water — every single day. All it costs is your guilt.

Pat & Jon, Founders
hello@scrolltoll.me
SCROLLTOLL  |  2026